Branding and logo design
A visual identity that looks the same everywhere: on the website, in quotes, on business cards and on social media profiles. With rules that others can apply too.
Discuss brandingWho it is for
For founders who need a logo for the first time, and for businesses whose appearance has become inconsistent over the years.
Typical starting points
- There is no logo, or only a quickly made stopgap.
- Website, letterhead and quotes all look different.
- The logo is unreadable on a phone or as a small icon.
- Nobody knows which colours and typefaces apply.
How we approach it
It starts with a conversation about your business, your customers and what you want to stand for. From that come first drafts, which we refine together.
A logo has to work small and large: as an icon in the browser tab, on a phone, on the letterhead. That is why there are versions for light and dark backgrounds and a standalone symbol.
We define colours and typefaces so that text stays easy to read and contrasts meet accessibility requirements.
What is included
- Logo with wordmark and standalone symbol
- Versions for light and dark backgrounds
- Colour system and typefaces with rules for use
- Files for web and print (SVG, PNG, PDF)
- Templates on request: business card, letterhead, presentation
- Short guidelines for your team and partners
What is not included
- Trademark search and registration
- Printing and production
- Photo shoots
What it costs
We quote the price after the intro call. It depends mainly on whether you need just a logo or a visual identity with templates.
Care plans and pricingProcess
Intro call, written quote with a fixed scope and price, delivery with interim versions you can review. Afterwards, care at a monthly price if you want it.
The process in detailFrequently asked questions
Can you rework my existing logo?
Yes. Often it is enough to simplify an existing logo and add versions for small sizes and dark backgrounds instead of starting over.
Do you check whether a name or logo is protected?
No. A trademark search belongs with a law firm specialising in trademark law. It is worth doing before you spend money on print and advertising.
Which files will I get?
The logo as SVG for web and print, as PNG in several sizes and as PDF, each for light and dark backgrounds.
Which work should your team stop doing by hand?
In an intro call we work out where automation pays off. No obligation.